Think of the diamonds and you recall the favorite line of women of all ages, ‘Diamonds are forever’, coined in 1948 for DeBeers. Another decades old line, “Diamonds are a girl’s best friend” also continued to pilfer the center stage since the sensuous Marilyn Monroe made it popular. The time has however changed, and so are the punch lines to describe the magnificence of Diamonds; the latest one being “Real is Rare”.